Today's Military
Today’s Military offers visitors the ability to examine Military service holistically across the 6 Service branches, with glimpses of life on-duty and off. We created a site densely packed with information, leading to an extensive collection of site pages, each with descriptive copy, videos, and other visual assets, and a variety of link-offs for further learnings.
SEO Enhancements
We integrated current news and blog-type content within the Today’s Military website, in an effort to scale up the immediacy, topicality, and validity of the site’s content, elevate the reputation of the Military as an organization, and improve upon the site’s SEO performance.
Motion in UX Design
We used brief and subtle animation for state-changes and navigation metaphors to enhance and encourage site exploration.
Research & Exploration
We provided desired information to our “scanner” audiences in a more digestible format. Providing useful and desirable resources that educators can download to aid in the guidance of their students.
Results
513 k
Increase of total page visits
77.9 k
Link off driving to different services
1:06 s
Average time on page
(inclusive of all site traffic)